How to Find Your Audience and Offer Niche For Your Online Business
Do you know the TWO NICHES your business needs?
You see, MOST people are totally clueless about the fact that there’s way more to pickin’ and stickin’ with a niche than just WHO you serve. Your Audience Niche is just one part of this whole running a business and marketing your stuff on the internet.
An Audience Niche describes WHO you help.It would be the way you get specific about helping:
Women who are entrepreneurs.
Women who are entrepreneurs who are moms.
Women who are entrepreneurs who are moms to kids under 10.
Women who are entrepreneurs who are moms to kids under 10 who home school.
THAT would be you Audience Niche.
But the OTHER niche you need to know and understand in your business is JUST AS IMPORTANT. And that is your Offer Niche.
Your Offer Niche describes - through your method of delivery or type of approach or based on the transformation you create - HOW you help.
It would be the way you get specific about being an:
Artist who is a painter.
Artist who is a painter of pet portraits.
Artist who is a painter of pet portraits of dogs.
Artist who is a painter of pet portraits of dogs who are labradors.
THAT would be your Offer Niche.
It’s the specific product or service you offer and HOW you create transformations for your customers or clients.
The BEST businesses have both. But a successful business needs at least one.
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