Instagram Marketing Strategist  |  Founder of the Follower to Fan Society


Here are a few things you may need once we confirm my speaking engagement.


Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives and online business owners. He teaches his students how to use Instagram with intention to grow their community online and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. He’s taught thousands of entrepreneurs and managed dozens of Instagram accounts since getting into the online marketing game in 2015. Tyler is based in Chicago, where he lives with his partner Eric. When he’s not coaching or teaching, Tyler enjoys Target runs and road trips…that he documents on his Instagram Stories.




Instagram | www.instagram.com/tylerjmccall
Facebook | www.facebook.com/tylerjmccall
Facebook Group | www.tylerjmccall.com/group
Follower to Fan Society | www.followertofansociety.com
Tyler J. McCall | www.tylerjmccall.com


Hey y'all! Here's the thing, Instagram is where it's at and I've spent the past three years learning everything there is to know about the platform. Now it's my job to share that with you! I carefully crafted my business acumen while running a boutique social media marketing agency and working as a freelance social media content creator and manager. Before that, I spent time as a Marketing Manager and District Member Engagement Director for the YMCA, a Regional Field Organizer for a state ballot initiative for LGBTQ equality, and as the Co-Founder and Executive Director of a statewide non-profit organization that supported LGBTQ people in rural North Carolina. Now, I use those skills to help my clients and students get their Instagram house in order.

Today, I teach entrepreneurs how to use Instagram with intention and the keys to marketing online with values and purpose. I help my students discover how to share the benefits of working with them, not just the features in their toolbox.  

I'm also a nacho aficionado (because hello guac and cheesy goodness). Target is my favorite place in the world and Ben & Jerry's is ALWAYS in my grocery cart. And, if you're looking for me on a Saturday, your best bet is to wander down that Target Dollar Spot aisle. Road trips are my favorite kind of heaven - there's nothing better than a long drive, the perfect playlist, and my main squeeze Eric

Okay, okay...nachos aren't what you came here for. Let's get to the good stuff -- trust me when I say I know what's up in the Instagram world. I've taught numerous successful courses and workshops on using Instagram to convert your followers to customers, spoken at multiple events on the importance of a well-crafted Instagram strategy, and have been featured on blogs and podcasts all about using Instagram with intention. Here's my background...

+ Education

B.S. Psychology | Minor in YMCA Professional Studies from Gardner-Webb University, Boiling Springs, NC | Class of 2010

+ Professional Experience

Instagram Marketing Expert at Tyler J. McCall (hey, that's me) from 2016 until Now

Co-Founder/Head Visionary at Persona Creative in 2016

Marketing + Communications Manager at the YMCA of Western NC in 2015

District Member Engagement Director at the YMCA of Western NC in 2014 + 2015

Member Engagement Manager at the YMCA of Western NC in 2013 + 2014

Regional Field Organizer at the Coalition to Protect NC Families in 2012

Co-Founder/Director at Neighbors for Equality in 2011 + 2012


With a background in musical theater, a college experience filled with academic conference research presentations (oh yeah, I was that cool), and a professional career complete with media appearances, panel speaking engagements, employee training and coaching programs, and numerous video and in-person speaking engagements, I feel confident about getting in front of your audience to talk all things Instagram and intentional marketing.

You can trust me to deliver a unique and compelling presentation complete with real lessons and actionable takeaways your audience can use.

Here are a few places I've taught or been featured...



The Social Media Examiner Show | Instagram Stories Strategy: How to Make Stories That Benefit Your Business

Online Marketing Made Easy with Amy Porterfield | How to Use Instagram Stories to Grow Your Email List

The Influencer Podcast with Julie Solomon | Instagram Hacks, Trends, and Secrets to Growing & Monetizing Your Business

Brands that Book with Davey Jones | Finding Your Next Client Using Instagram

The Profit Planner Podcast | The Instagram Live Formula That Makes Sales Easy

My Big Story with Christopher Swan | Tyler J. McCall — Pursuing His Dreams by Helping Other Entrepreneurs

Dreamcatchers District Podcast with Karen Christensen | Integrity, Identity, Instagram with Tyler J. McCall




Creative at Heart (November 2018) Instagram with Intention: Planning Content that Converts

EmpoWEred Planners Conference (October 2018) Instagram with Intention: How to Use Instagram to Find Your Dream Clients and Turn Your Followers into Raving Fans



EmpoWEred Planners Conference (October 2017) How to Systematize Your Instagram Marketing

Instagram Strategy Workshop - Engaged Asheville (June 2017) Instagram 101

The Queens Photography Workshop (May 2017) 6 Steps to a Kick-Ass Instagram Strategy

Amplified Media After Hours (April 2017) Instagram 101

McDowell County Marketing Masterminds (April 2017) Instagram 101

The IDCO Workshop (January 2017) 6 Steps to a Kick-Ass Instagram Strategy




The Social Media Online Summit (January 2018) How to Beat Instagram’s Algorithm And Use Analytics To Outsmart Instagram

Email Marketing Summit (June 2017) List Building with Social Media

Instagram Summit (March 2017) The Power of Instagram Stories

Honeybook Webinar (February 2017) The Power of Instagram Stories