Tyler J. McCall
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Tyler J. McCall

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Happy Pride, y’all! I’m hopping in a Lyft to head to today’s pride parade and - because I love supporting causes I believe in - I’m choosing to round up and give back to the Human Rights Campaign (@lyft makes it super easy to setup - right in their app). How are YOU celebrating pride? #prideon #pride2018 #giftfromlyft
WHAT TO DO WHEN YOU FEEL LIKE GIVING UP ON YOUR BUSINESS • Honesty Hour: I came close to throwing in the towel last week. 😳 Double tap if you’ve been close to giving up. • Now, I wasn’t gonna burn this shit to the ground. Instead, I was ready to stop pursuing more. I’ve entered this weird and PAINFUL (in a good way) season in my business of having to make big decisions, big investments, and big changes (to me, myself, and I) to get to what’s next. And, I wasn’t feeling capable of making it happen. This is what I did and I recommend you do... • STOP. 🛑 No, seriously, girl...calm down. Where you are right now - the swirling thoughts and overwhelm and fear isn’t serving you and it’s sure as hell not gonna get you where you need to be. So, stop thinking and doing. Take a breath. • GET HELP ASAP. 👯‍♀️ Maybe you call up your therapist (we both know you’ve been skipping your appointments...) or you get your psychic on the phone. Grab drinks with a gal pal or meet up with your biz bestie. Dust off your crystals, reach for your favorite devotion, call on your guides, or get your momma on the line. Do whatever you need to do so you’re loved and supported through the shit storm. • TAKE STOCK OF WHATCHA GOT. ✨ Now that you have some space to breathe, you’ll be able to see what you already have a lot more clearly. So, we’re gonna make a list of everything that’s going right. What do you have that’s right right now - I’m talking about the good stuff (so...let’s not think about student loan payments, forehead zits, chin hairs, or mother-in-law drama)? Write it down. All of it. • REVISIT YOUR WHY. 💖Let’s start at the very beginning (after all, it’s a very good place to start). Think about why you started this business in the first place. What was it that lead you to this? What was your dream or goal or mission? • REGROUP. 💃🏼 This is where I am right now. Now that I’ve stopped, made some space, and evaluated what I have and why I started, I can dive into figuring out what’s next. NOW I can think about what’s NOT serving me well. NOW I can recognize the patterns - in thought and behavior - that got me here. NOW I can figure out what’s next.
Running a business while dealing with depression is tough. I’ll be honest. I’m doing well today - I’ve been good for a while now. But, it wasn’t always like this. • I’m fortunate that I haven’t had a major depressive episode since 2012. But, I’ve been on the verge so many times since then. Back then, I couldn’t get off the couch for weeks. I got fired from my job. And I got kicked out of graduate school. I was suicidal and I didn’t know how I was going to make it through. • I’ve been able to keep it at bay since then. Thanks to medication, therapy, meditating, mindset work, and being intentional about where my time and energy goes. • But, depression is one of those things that’s just right out of my line of vision — I know it’s waiting there in case something happens to bring it back to life. Some trauma or crisis and my brain chemistry goes out of whack and BAM! it’s back. • But today, I’m good. • It’s interesting being a high performer who deals with depression because it’s so easy to be overlooked. “Oh, he’s doing great work, he must be so happy!” “His business is doing so well, he must be so proud of himself!” “He must have it all together — look at him go.” • I just want to remind you that it’s okay to be successful and great at what you do and also not be okay. It’s okay to “have it all” and still be depressed or have anxiety or deal with mental illness. The two can exist with one another. And the sooner we recognize that, the better for all of us. • Today, I have a challenge for you. Check on your friends who seem to have it all together. Drop them a note on Facebook or a DM on Instagram or a text message. Just ask how they are - how they really are. And if there’s anything you can do for them. You could save a life. • And if YOU find yourself in a place of darkness and desperation, it’s time to reach out, my friend. The number for the National Suicide Prevention Lifeline is 1-800-273-8255 - I know they’ll be so glad you called. • #BeThe1To
When you’re living in your truth, working on yourself, and striving to be your best, there’s only one direction you can go. 👆🏻👆🏻👆🏻 DOUBLE TAP IF YOU AGREE! 💃🏼 📷: @divineveda
Happy Pride Month! ❤️🧡💛💚💙💜 • It wasn’t always easy for me to be me. • It took years of trying to be someone else - lots of “therapy”, lots of prayers, conferences, church events, late nights crying and yelling at God - before I finally realized I had to be who I am. • Nowadays, I’m so grateful to have a community that’s supportive. People who love me for me. • Middle school me would have never believed how gay the world’s become. Adult me is so happy it has. • And because the world is catching up, I can be myself without fear or shame. • YAS GAWD! 🌈💃🏼👨‍❤️‍💋‍👨💁🏻‍♂️🏳️‍🌈
Are you posting on Instagram for the sake of posting? Out of a sense of obligation? Because it’s on your to do list? Because that Instagram course you bought told you to post every day or gave you some fill-in-the-blank captions that you’re supposed to use? • Or, are you posting with purpose and on purpose? Because you have something to say? Because you have a message to deliver? Because you have a story to share or education to pass along or a challenge for your followers? • Day-after-day I see people posting on Instagram without intention. It’s just another thing to do on their ever growing list of daily tasks. • They grab a stock photo of something that doesn’t event relate to what they do and throw together a caption that doesn’t come close to bringing value to their followers. • They’re writing the same old captions over and over again about the day of the week or the weather - captions that are boring, uninteresting, and, worst of all, not doing anything to move their business forward. • Listen, it’s not your fault. • You’ve been made to believe that all you have to do to be successful online is throw a photo and caption up on Instagram with a few of the right hashtags and the likes, comments, and followers will come pouring in. Then, you’re good to go. You’ve done your work for the day. You’ve mastered Instagram! • Pretty photo? Check! Witty caption? Check! Likes and comments? Check! • You did it! You marketed your business! • 😳👎🏻🙅🏻‍♂️ • You actually just wasted your time AND your followers’ time. • Because Instagram isn’t about just posting to post. It’s not about posting to get likes. It’s not about posting because it’s on your to do list. • It’s about so much more.
I decided a long time ago that marketing my business on Instagram would be fun, easy, and profitable. • I decided that I’d focus on the followers I had instead of trying so desperately to get new followers. And, when my number of followers did increase, it would be from people following me who are genuinely interested in who I am, what I say, and what I do. • I decided that the content I create would inspire, educate, challenge, and motivate my followers to be better business owners. • I decided that I’d show up as my true and authentic self as much as I wanted; but, that I’d never feel obligated to share posts that felt too personal or private. • I decided that Instagram wouldn’t control or dictate my life. That I wouldn’t compare myself to others and their success. That I would run my own race. • All it takes is a decision. • Then your decision influences your actions. You build a strategy around the things you’ve decided. And the results follow. • You have to stop... 🛑 saying Instagram is out to get you. 🛑 wasting your time on tasks that don’t do anything for you. 🛑 worrying about how far along others are - you’re doing this at your own pace. 🛑 waiting for people to come to you - instead of you going after them. 🛑 wishing, wanting, or hoping for it to happen - decide it then do it...that’s it. • It’s time to take your Instagram back. You’re in control. Are you with me?
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